Below is a description of each data collection tool utilized by The Collegian’s site.
Google AdWords Remarketing may be used from time to time to advertise The Collegian across the Internet. AdWords remarketing will display relevant ads tailored to you based on your visit to our website by placing a cookie on your machine. The cookie is used to say "This person visited this page, so show them ads relating to that page." Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.
If you do not wish to participate in our Google AdWords Remarketing, you can opt out by visiting Google's Ads Preferences Manager.
Facebook Conversion Tracking Pixel is installed on thecollegian.com, as The Collegian may from time to time use Facebook Advertising, Facebook Pixel Re-Marketing, and communications. This tool allows The Collegian to understand and deliver ads and make them more relevant to you. The collected data remains anonymous and The Collegian cannot see the personal data of any individual user.
Payment Information: When you make a payment using a credit card, we collect your name, your billing address for the card, the card type, number, and expiration date. We collect this information to bill you correctly.
Security of Your Personal Information: To protect your online transactions, we use Secure Sockets Layer (SSL). If your browser is capable of SSL (and most are), your personal information will be automatically encrypted, or encoded, before it is sent over the Internet.